“We are deeply grateful to VICTORIAN BREWER for their heartfelt commitment to our community. Their initiative is a wonderful example of how businesses can go beyond commercial success to make a meaningful social impact. We thank VICTORIAN BREWER and their team for their generosity and creativity in rallying support behind this cause, and look forward to the positive difference their efforts will make in uplifting lives of communities in need."
Pearlyn Tseng, Director, Philanthropic Partnerships, National Council of Social Service
BREW & SERVE SERIES
The BREW & SERVE SERIES is a strategic collaboration with the NATIONAL COUNCIL OF SOCIAL SERVICE "NCSS", under a two-year Private-Public Partnership, to create a Collaborative Platform with our Programme & Venue Partners, in support of the President's Challenge.
In our aspiration to "DO GOOD WITH TRADITIONAL HERBAL BREWS" and remain truly a Socially Responsible Company, we have strategically created the CEO-Series and the BIRTHDAY-Series, to reach out to two major segments of our community that have much "untapped" potential to do more good for the less fortunate in our society.
CEO-Series:
This series is for CEOs, C-Suite Executives, Entrepreneurs & Business Owners, especially those from the SME sector, who may have always wanted to do good but "may be thinking that their contribution may be too insignificant or that their organization may be too small to make an impact".
If you are one of those, the Good News is that we have addressed your concerns by providing you with all the support that you will need so that you can now step up to play your parts in supporting a national initiative like the President's Challenge as no individual or organization can be too small to make an impact.
All you have to do is to simply contact any of the Programme or Venue Partners, decide which evening you will be free to informally host your group of friends & business associates to an evening of "GOOD FOOD, GOOD BREW, GOOD COMPANY & TO DO GOOD", at any of the participating F&B establishment of our Venue Partners to get started, and leave the rest of the support needed to stage a charity event to us.
To get served their Premium Herbal Brew, all invited guests shall make a donation directly to the President's Challenge using the QR-Code provided by NCSS.
Yes, it is that simple.
As the host, you can decide if you want to serve all your invited guests personally with the Premium Herbal Brews, or only serve the "highest 10 or 20 bidders", all in the good spirit of charity.
To prevent potential abuse, the Minimum Donation for a cup of brew has been fixed at S$10, but the participating CEOs and the Venue Partners will have the discretionary powers to decide if they want to raise it higher.
All invited guests shall pay for their individual F&B orders, and at the end of the evening, the Venue Partner will donate a percentage of their F&B orders to the President's Challenge, and it is good to know that all the donations received shall go fully to the President's Challenge as all partners involved in the BREW & SERVE are helping the initiative on pro-bono basis.
As for the CEOs, they are free to make any donation they want, and all fundraising information, including the total funds raised for the evening, shall be kept private to protect all CEOs involved.
Got better better ideas to make the evening more charitable and fun, talk to us about it...
BIRTHDAY-Series:
This series is for those who have done very well in life and are open to share their blessings by offering their birthdays as "thanksgivings", to help uplift the lives of more than 100,000 individuals and their families.
To get started, all they have to do is to book their birthday celebration at any of the participating F&B establishments of our Venue Partners, and advise their guests to donate to the President's Challenge using the QR-Code provided by NCSS instead of giving them "ang-pow" or gifts.
They can also introduce any fun and exciting ideas to help raise more funds for the President's Challenge, like personally "brewing & serving" only a selected number of guests if they commit to donate pass a certain amount of donation.
The Venue Partners will contribute a percentage of the total F&B orders for the evening to the President's Challenge, to ensure that all stakeholders win in this collaboration, especially the beneficiaries of the President's Challenge.
To Participate or to Nominate Someone to Particiapte:
For those who have both their "heads & hearts" in the right places, or have been inspired by our President to DO GOOD, simply message us using the link below.
If you are a chef-driven F&B establishment/s or an Executive Chef or the Executive Assistant Manager (F&B) in a premium hotels, with a trusted brand and the passion to DO GOOD, talk to us about it.